Write Risky is now available on Amazon
Just in case you don't want to sound like AI, you can now buy the book about writing for impact.
In 2008, I started noting down all the techniques I was stealing from evil baby food advertising, Russian disinformation manuals, and lawyers.
These are not typical venues for writing advice, I know, but you’d be amazed what you can learn about writing in all kinds of weird places.
A couple of years ago, I collated it into a book built around the philosophy of risk-adjusted writing. What started out as a crusade against the courteous conformity of business writing was supercharged by AI making everyone sound exactly the same.
And then the project went nowhere, because book publishing is brutal. Even compared to the commercial reality of journalism.
Last week I discovered that the latest AI models have made self-publishing not quite trivial, but not all that hard either.
Hence: tada! Write Risky is now for sale on Kindle or as print-on-demand paperback, at Amazon UK here and on the mothership dot com here.
It is only tangentially related to the subject matter of Signal & State. But given the chance to choose an imprint name for Write Risky, just one jumped to mind. So Write Risky is now the first (and likely last) book to be published by Signal & State.
Just thought you should know.